{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

{Hermès' Success Has Actually Been Driven by Scarcity

While the majority of deluxe brand names drive direct exposure through social media sites advertising, celeb collaborations and fashion programs, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its primary items haven't transformed a lot in decades; it does not have TikTok, and does not

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